Make the Money Math Math
So you can get on with your most important work
A 1:1 Money Clarity Experience for Creatives
You have something you want to do.
Money is the reason you keep not doing it.
You're running a creative business and you keep hitting the same wall: undercharging, overextending, watching the income never quite match the vision. You know the next level is right there — the training, the retreat, the coach, the rebrand — but the price tag feels out of reach, so you stay put and tell yourself it's just not the right time.
You have a job that pays well and you've decided that's responsible. But the thing you actually want to make keeps getting pushed to someday. You feel like doing what you really want means sacrificing your stability, and with everything feeling uncertain right now, letting go of the security you have feels impossible. So you hold on. And someday stays someday.
Either way, money has become the story you tell yourself about why you can't do the thing.
And here's the thing about that story: it doesn't go away on its own.
You've probably already tried to logic your way through it. Told yourself to just do it, just raise the prices, just make the leap. But when you can't see clearly, when the risk feels enormous and the options feel uncertain, willpower isn't the answer. Clarity is.
Make the Money Math Math is a guided 1:1 experience that teaches you how to read your own situation: how money, capacity, risk, and the life you're trying to build actually interact. You'll leave knowing how to look directly at a money wall, see what's actually true, and identify the lever worth pulling. On your own, without spinning, without avoidance.
Because this will come up again. Every new level brings a new money decision. This teaches you how to make it with clarity and confidence.
How long have you been telling yourself you'll start once the money situation stabilizes?
A year? Three? Longer?
How does that feel?
Here's what I know: money is not the obstacle it looks like.
It feels like a wall. It shows up like a wall. We treat it like a wall. But when you actually look at it—when you open the spreadsheet, do the math, and see what's real—it almost never turns out to be the actual barrier.
It's been standing in for the actual barrier.
And once you see that, everything changes.
This is for people who are done letting money fear take up the space that belongs to their work.
The thoughts that keep you stuck
Maybe it sounds like:
"I know I need to raise my prices. I've known for a while. But every time I get close, I talk myself out of it. What if I lose the clients I have?"
"I'd love to hire a coach, take the training, go to the retreat, but I can't justify spending that much right now. Maybe next year."
"I keep taking on work I don't actually want because I'm afraid to say no to income. And I'm exhausted. But I don't see another way."
"I know what I want to build. I've known for a long time. But I can't figure out how to make the money work, so I stay where I am and tell myself I'm being responsible."
"I've thought about going out on my own, consulting, coaching, something that's actually mine, but what if it doesn't work? I have too much to lose."
"I can't start my creative project until I have more financial security."
"It's not the right time. Maybe when the kids are older, when I've saved more, when things calm down."
Or maybe it's quieter than that. Maybe it's just a low hum of anxiety whenever money and your creative work show up in the same thought.
Money isn't actually the problem. The fog around money is the problem.
And that fog is keeping you stuck—not just financially, but creatively, emotionally, and in terms of what you're allowing yourself to even imagine is possible.
What happens when you look directly at the money
Here's what's been true in my life: there's always a gap between what I want to create and what it costs to create it.
So I've gotten good at closing that gap. Quickly.
Not because I'm magical with money. But because I've learned to trust that when I take a meaningful step toward my vision, the money shows up.
I've worked with dozens of creatives over the past several years. And what I see again and again is that money is the thing keeping people stuck. It's what keeps them afraid. What keeps them choosing safety over the work they're actually here to do.
But here's what I've also seen:
When you actually look at the money—when you stop avoiding it and look directly at the numbers—you see what's actually true.
And what's true is almost never the story you've been telling yourself.
You've been treating it as all-or-nothing. "If I can't do this at the level I actually want, what's the point?" When there are actually a thousand incremental ways to make progress without blowing up your life.
Or the real issue isn't money at all. It's capacity. You're maxed out. You need support. You need rest. You need something about your current work situation to shift.
But you keep calling it a money problem because that feels less confronting than admitting you're at your limit.
When you look at the money clearly, you see through the story to what's actually in the way.
And once you see it, you can do something about it.
What changes through this experience
This isn't a workshop about money for money's sake.
It's about removing money as the obstacle so you can get to the work that's actually calling you.
We use a spreadsheet—not because I want you to love spreadsheets, but because the constraint of looking at real numbers forces you to get honest about what you actually want to create and what it will take to bring it into existence.
And when you look at money clearly, you're not just looking at dollars. You're looking at:
What support you need
How you're spending your energy
What your work is costing you (or giving you)
What your creative expression requires to be sustainable
Whether your life is actually structured to support what you say you want
Money becomes the lens that shows you what's true about all of it.
And once you see what's true, you can act in accordance with it. That's when money stops controlling you—and starts flowing as a result of your alignment.
How this works
① Access | Immediately after purchase
You receive the Make the Money Math Math Notion guide with five audio lessons, the calculator, guided prompts, and real examples. Everything you need to do the work before we meet.
② Do the Work | At your own pace, within two weeks
Work through the five lessons on your own. You'll move from money as fog to money as information, and by the end, you'll know exactly what to bring to our session.
③ Submit + Book | When you're ready
Fill out a short pre-work form with what you discovered and where you're still stuck. That submission unlocks your booking link. No completed pre-work, no session. This protects your 30 minutes and mine.
④ We Meet | 30 minutes, just the two of us
You come with your numbers and your real questions. I come ready to help you see clearly, pressure-test what you've found, and identify the one lever worth pulling next.
⑤ You Move | The point of all of it
You leave with one concrete next step you're actually going to take. The session is the clarity. What comes after is yours.
Investment: $249
The protective stories money lets you hide behind
Money fear isn't just about money. It's about what looking at the money would force you to admit.
Here are the stories I hear most often—and what they're actually protecting:
"I've thought about raising my prices but that feels totally out of my league."
You already know your rates don't reflect what you're worth. But claiming a higher number means claiming a bigger identity — and if you do that and someone says no, it will feel like they're rejecting the bigger you, not just the price. So you stay small. It's safer.
"I want to invest in my business but I can't justify it right now."
The training, the coach, the rebrand — you know it would move things forward. But spending that money means betting on yourself in a way you're not sure you're ready to do. What if you invest and nothing changes? What if you're the problem? So you hold off. Next year, maybe.
"I keep saying yes to work I don't want because I'm afraid to say no to income."
You've built something that pays you, and now you're trapped by it. Saying no to bad-fit work means trusting that better work will come — and that trust requires a version of yourself you haven't fully claimed yet. So you keep saying yes. And you keep burning out.
"I know what I want to build. I just can't figure out how to make the money work."
The vision is clear. It's been clear for a while. But as long as the math doesn't add up, you don't have to do the scary thing of actually going for it. Money becomes the responsible reason to wait — when really, it's permission to stay where you are.
Here's what's true about all of these:
Money is showing up as the barrier in every single scenario.
But when you actually look at it—when you run the numbers and see what's real—money almost always turns out to be just a barrier, not the barrier.
Maybe you can do less of the practical work and still survive.
Maybe the help you need costs less than the burnout is costing you.
Maybe the grip you have on money is showing you exactly what needs to shift.
And that's really hopeful.
Because if money is just one barrier—one you can see and work with—then you're not permanently stuck.
You just have to be willing to look.
How this pattern showed up in my life
The first time I closed a money gap was when I was 23.
I had an entry-level marketing job with a low salary and my husband was in grad school. Money was tight. I learned about a conference for creative business owners and felt like I was meant to be there. Even though I didn't have a business. I had a blog, a book I was writing, and a dream of making money from my creative work.
I needed $500 to get there. $500 was so much money. I could have ruled myself out, but I chose to bet on myself. I trusted that if I went to this conference, I would learn to make money.
So I paid for my ticket and plane—I chose to invest in myself.
Then the idea came.
I recognized an opportunity to make money quick. I pitched a website redesign project to someone in my network. They hired me. I did the work in a month and made back the $500.
Something shifted in me when that money landed. It felt like money out of thin air—even though it absolutely wasn't. I had worked for it, pitched for it, delivered something real.
But it was the first time I felt like I had the power to pull a lever that had previously been invisible to me.
I was able to believe that the conference could teach me how to make money, and that got me over the edge to invest. But what I actually learned was that money can flow in when I align to a truer expression of myself. I believed that I belonged at the conference, that I was the type of person who should go. And as I stepped into that identity, it was confirmed for me.
That unlock has been serving me ever since.
When I needed $5K for book editors, cover design and printing costs, I landed a new job and pitched continued freelance work to my old employer. I made that money and more over three months of transition.
When I wanted to publish my book with the fanfare of a launch, I had the chutzpah to run a Kickstarter campaign that fully funded $14k and created marketing buzz and excitement right before launch.
When I needed startup money and time to go towards coaching certification, and new business development, I pitched consulting alongside my resignation, doubled my rate, worked half-time, and funneled that money and time into building my business.
When I wanted to buy our dream house as a new mom but the numbers said it wouldn't be possible for another 5 years, I reevaluated my business, closed what wasn't working, took a high-salary job, and closed on the house one year later.
When my kids were 1 and 3 and I wanted to quit my job so we could backpack around Europe during my husband's sabbatical, I left my job, re-opened my business with a model that let me earn what I needed, stay home with my kids, and travel.
Every time, there was a gap. And every time, I got clear on what I needed and found a way to close it.
The money showed up—once I committed and moved forward.
I've seen this pattern with clients, too
One business owner in the wellness space was working a part-time job to keep her business afloat. After working with the calculator and getting clear on her numbers, she raised her prices 3x. Found clients easier than with lower prices and was able to leave her job with confidence.
Another client had just finished a major certification alongside her busy corporate job. After getting clear on what she needed financially, she started getting requests for private consulting. She used these experiences to hone in on the work that really lit her up and build a nest egg before going into the work full-time.
In both of these situations the money became a detail. A fact. It lost its charge.
And that allowed clarity to lead the way. For action to be taken rather than spinning anxious thoughts about where the money would come from.
Me, at the Yellow Conference in 2015
This is for you if
✓ You know what you want to do next — and money is the reason you keep not doing it
✓ You've been telling yourself you'll raise your prices, make the investment, or take the leap "when the time is right" — and the time is never right
✓ You're making money but not from the work you actually want to be doing, and the gap between the two is getting harder to ignore
✓ You suspect the issue isn't really money — it might be capacity, fear, or identity — but you need help seeing clearly
✓ You're done treating your creative vision as all-or-nothing and you're ready to find the actual path forward
✓ You want to make a real decision about something that's been sitting on your someday list
You don't need to be good at spreadsheets. You don't need to have your finances perfectly organized. You just need to be willing to look at what's actually true.
You just need to be willing to look.
What you walk away with
✓ Five audio lessons, self-paced work and prompts guiding you through the full framework
✓ The Make the Money Math Math calculator (yours to keep forever)
✓ A 30-minute live 1:1 session once your pre-work is complete
✓ A concrete income lever you can pull now
Investment: $249
How this relates to my deeper work
In Body of Work, my six-month coaching partnership, I help people recover direct access to their creative power and reorganize their entire life around it.
But before you can reorganize your life, there are obstacles to clear. Hard conversations to have. Boundaries to set. Responsibilities that need to shift.
And money decisions to make.
This intensive addresses that last one—and helps you see what's actually in the way.
Some people will do this and realize they're ready for Body of Work. Some will take the calculator and run with it. Some will just breathe easier because they finally know what's true.
All of that is good.
Questions
-
Reach out and we'll figure it out. The window exists to keep you moving, not to stress you out. But know that the work loses momentum when it sits. The two-week window is actually in your interest.
-
Yes, and you probably already do, or you wouldn't be reading this. It doesn't have to be fully formed, but you should have a sense of what you keep bumping into. Trust your gut.
-
No. The calculator does the math. You just need to be willing to look at what it shows you. The audio lessons walk you through every step.
-
Perfect. That's exactly what this experience helps you see. Knowing what's actually in the way is the whole point.
-
No. This is about clearing the fog so you can see what's actually possible and make real decisions about your creative life.
-
That's exactly why you're here. This experience helps you figure out whether money is actually the obstacle, or whether it's standing in for something else. Either answer moves you forward.
The truth about what you're actually afraid of
Let me say this plainly:
You're not afraid of the money.
You're afraid that if you look directly at it, you'll have to admit what you actually want.
And if you admit what you actually want, you might have to do something about it.
And if you do something about it, you might fail.
Or worse—you might succeed, and then you'd have to keep going.
I get it. All of that is scary.
But staying in the fog is scarier.
Because the fog costs you:
The creative work you're not making
The life you're not building
The version of yourself you're not becoming
This is about choosing to look.
Not because it's easy. Because staying stuck is harder.
I'm done watching people, including myself, stay small because we're afraid to see what's actually possible.
Let's look together.
— Jennifer